This morning, I made a phone call.

Not to chase payment.
Not to upsell service.
But to say goodbye.

My client — in his 70s now — has been with us for over 20 years.
A humble Sdn Bhd.
Business no longer active.
Not making money.

But for two decades, they filed their audit and tax returns, without fail.
With us.

Even after downsizing.
Even when they told my manager,
“Maybe now we skip SSM and IRB lah due to our age and your fees…”

But this morning, I called him and thanked him.

“Uncle, thank you for your support all these years.”
“For trusting us.”

Then I told him straight.

“Our fee… I know it’s hard for you now. Even with goodwill discount.”
“My cost is high. Some of my team are MIA-qualified accountants. It’s not easy to sustain.”

He paused.
I held my breath.

Then he said two words:

“I understand.”

Not just words.
I could feel the meaning behind them.

The experience.
The acceptance.
The closure.

Then he asked,
“Got any smaller firm you can recommend?”

I wish I could say yes.
But I didn’t want to shoulder the burden
So I said, honestly:

“Sorry uncle. I believe you will find someone suitable.”

We ended the call respectfully.

He promised to continue filing.
I reminded him,
“Uncle, please continue the basics … accounts, audit and tax. No shortcuts.”

Why am I sharing this?

Because of loyalty.
Because of the journey.

It is about knowing when to say thank you
and when to say goodbye.

Thank you, Uncle.
For 20 meaningful years.